Bannon, Carlson and... Liz Truss? Inside the Ex- PM's Foray for Make America Great Again

Liz Truss, kicked off the inaugural episode of her online program with a pledge to reveal "those with ill intent" striving to bring down the UK, United States and European nations. She stated she would lay bare how an "international network of progressives work to weaken democracy and the will of the people."

"Our focus will be on the Trump revolution and understand how it can be achieved in Britain," Truss declared. "We'll be talking to the key figures of the Maga movement."

In advance of the program's debut, there was a notably ardent backer. "This represents the dawn of a type of revolution," stated veteran reporter John Solomon. The right-leaning Just the News will host the Truss's new podcasts.

Forging Alliances in the Maga-Verse

UK-based allies, featuring a counselor supportive of Reform, assisted in her establish the her new show. The setup is adequate, if somewhat rudimentary. She has gathered ten thousand followers in her debut week and her premiere achieved sixty-seven thousand views across the same period.

This marks a humble beginning, but in aligning with the journalist, the former PM is being entering a established right-wing media network producing and amplifying pro-Trump narratives. Its obsessions encompass claims of media suppression by the established press and a aim to eradicate a conspiratorial 'deep state' – which she attributes her downfall to for the abrupt termination of her calamitous premiership.

"Solomon's outlet is not famous outside of the pro-Trump media sphere, but it does have credibility there, largely because of Solomon, who offers opinions on conservative outlets like Steve Bannon's War Room and has even interviewed the former president," noted Alex Hinton, who has closely studied the Make America Great Again phenomenon.

A Divisive Associate

Truss's attempt to bring American conservative media to the UK has aligned her more closely to contentious individuals such as Solomon.

He founded Just the News following criticism after he was accused of pushing misleading narratives about Joe Biden's anticorruption effort in Ukraine, as well as controversial stories about ex-ambassador to that country.

These allegations were repeated within the pro-Trump outlets, with the journalist appearing as a frequent visitor on Sean Hannity's influential Fox News show. Trump himself promoted his stories.

The journalist published the Ukraine claims in a number of opinion pieces for the outlet the political newspaper, where he was re-labelled as a columnist following internal criticism over his articles. His narratives were key in Trump's demand for the officials in Kyiv to look into Hunter Biden and his father in that year. Those demands culminated in articles of impeachment against the president. The US Senate later acquitted the commander-in-chief.

Not long after he exited the publication in autumn 2019, the news organization stated it was performing a examination of his work relating to Ukraine. It concluded he had cited unreliable sources and noted he "omitted important details about key Ukrainian sources, including the reality that they had been formally accused or were being probed."

Joining the Network

His TV and radio guest spots are a sign of the political media environment Liz Truss is entering. He discussed his support for the program on a program he presents on the right-wing channel, a political media platform that is home to the Maga influencer former adviser Steve Bannon and on which former Fox host Tucker Carlson also is seen. The ex-PM has already interviewed Bannon on one of her first podcasts.

In linking up with the journalist and his outlet, the former leader has become a small part in a much wider network of conservative media outlets that often amplify each other's content.

Solomon's own broadcasts have often featured figures such as commentator Mike Benz, a conservative commentator whose disparagement of USAID was cited by the X owner as justification for closing the foreign aid agency.

An International Strategy

Although her awkward delivery and professional woes have been mocked within the UK, certain American analysts do not dismiss her bid to rebrand as a UK offshoot of the Make America Great Again press.

"One must regard people like Truss seriously, even if you may not want to take them literally," commented a former Biden White House aide, who worked in the Obama White House.

"It was evident how in the last election cycle Donald Trump used that media network to get his message out. Undoubtedly that network spreads and shapes discourse overseas. It appears fairly obvious to me that the environment in the UK are comparable to what permitted this parallel press sphere to flourish in the US."

Alan Finlayson, said the online conservative ecosystem was already having an impact in the UK.

"Online platforms knows no borders," he said. "There is a certain milieu within which content circulates – sometimes manifesting in radical ways and other times more moderately – but which is networked."

Hinton said the rise of the online right in the UK lately meant the "possibility to have a growing impact is substantial."

Cross-Atlantic Aspirations

"The former PM and political figure Nigel Farage in the recent past appeared at the CPAC, where I saw they hit Make America Great Again rhetoric ahead of the {king of Maga|

John Griffin
John Griffin

Award-winning journalist with over 15 years of experience covering UK politics and international affairs, known for insightful reporting.